A Complete SEO Guide For Beginners

Most of you have likely heard of Search EngineOptimization; don’t worry if you haven’t, you can scroll through this blog to learn everything about it.

Search engine optimization is so important nowadays that it has become compulsory for almost every webmaster to get familiar with its actual meaning and potential that it holds.

According to the simple definition, SEO is the process of improving the visibility of a website in search engine result pages. But really, just knowing this would not help you much. One need to consider many things like optimized link landscape and internal navigation, optimization of content and search engine friendly website architecture.

How to leverage SEO to drive more traffic, sales or leads?

Being a business employee or owner, it would be interesting to find out an answer to this question.

Why SEO is important…

To be in the competition, SEO is must for a business. Every day search engines let millions of people get solutions to their problems and answers to their questions.

Reasons: why Search Engine Optimization essential for any website?

Trust is the base for every relationship. And customers or visitors trust search engines so, having presence in top searches increase the trust level of the website among its users. Furthermore, it helps in keeping you ahead of others.

For social media promotion, SEO is a good tool for your website. Social media like Twitter, Facebook, and Google+ are so popular in today’s generation and when people find your website on Google, they are more likely to promote it on these platforms.

SEO is not concerned with search engines only; it involves different SEO practices to improve the usability of a website as well as user experience.

Types of Search Engine Optimization techniques-

Simply define, Seo is a framework with processes and rules. For simple understanding, it can be classified as black hat SEO and White hat SEO. There are certain differences in long-term outcomes and approaches used in both types. However both forms of SEO have their supporters, many websites with sustainable and long-term goals tend to remain away from the inappropriate form.

Now let’s have a look at black hat SEO and White hat SEO

Black Hat SEO

Blackhat SEO utilizes drawbacks in the search engine algorithms to achieve high ranking for a website. And, these sorts of methods and techniques are in straight conflict with search engine strategies.

Some common black hat SEO techniques are like cloaking, hidden links, hidden text, link spam and keyword stuffing. Short-lasting yet quick growth in ranking and unpredictable outcomes.

White hat SEO

While talking about white hat SEO, it exploits the methods and techniques in order to get better search engine ranking of a website. And also never run out of search engine guidelines. Certain popular white hat SEO techniques are link acquisition campaigns accompanied by manual research and high-quality content, website HTML optimization, restructuring and high-quality content development.

What can you expect if using white hat SEO?

-         Gradual but Long lasting growth in website ranking.

Doing what can provide you with more links?

This is what you should not forget to know. For building more links, you should focus on creating high-quality content for your website. Having well-written website content will naturally help you get links which in turn offer your website with a good amount of traffic and ranking. Guest posting may also help you in achieving this goal.

Content is still an important factor for success of SEO

SEO can’t help you without good content. If you try to do SEO for a website without good content, there will be fewer chances of your success.

For whom SEO is must

Overall, we can say SEO is all about optimizing the ranking of websites, therefore, understanding everything about it will provide high ranking. Since right SEO approach can help you in driving more traffic to your website or customers for your business, in turn, more sales.

Ultimate Reasons Why You Need Search Engine Optimization

1. SEO is a great investment

Saying SEO an investment with high return would not be wrong, yes. By using SEO with web analytics data, you can get some keywords with excellent conversion rate for which you get your website ranked on page #3 and money in your pocket.

Increasing your website’s rank in the top three spots on the first page that are clicked by most of the users can offer a huge return on your investment into SEO.

2. Increase business sales

Your website will never go out of work and perform its functionality for 24/7. In addition to this, it does multitasking, tackles multiple prospects at a time and restricted to just what you will say to it. SEO grab abundant attention towards your sales, achieving greatest performance by offering a right direction to your marketing campaigns.

3. Play crucial part in marketing

SEO is the best tool to use when it comes to doing marketing for a business but it can’t help you reach your greatest marketing potential. If you complement it with branding, social media and other marketing approaches, this perfect blend strengthens and reinforces every element of your website to grow faster.

With improved marketing, SEO will help to increase your business sales, resulting in more profits over time. Added to this, SEO can also make your business objectives at improved ROI as compared to other online marketing forms due to this basic outcome of improved sales and conversions at low incremental cost.

4. SEO leverage social media sharing

Today, everyone is engaged in social media such as Facebook and Twitter. But do you know SEO plays a vital role here? The content shared by different users on social media is directly associated with Search Engines Optimization particular parameters such as Meta descriptions and title tags. This is what you look at when someone shares stories and posts on tweeter profile or Google + profile.